Downtown St Petersburg's 37th Annual Sunrise Sale and Pajama Party, presented by the St Petersburg Downtown Business Association (stpetedowntown.biz), will be held throughout the city on Saturday, July 17th from Sunrise (6:43am) until 2:00 pm.
For 35 years, the Sunrise Sale was held mid-week in July. Well, times "they are a 'changin'", and since most of our clientele work during the week, or can't go shopping and STILL get to work on time - we CHANGED last year's sale to a SATURDAY and it was HUGELY successful! Now, there is NO excuse NOT to get downtown, save some money and even shop for holiday gifts EARLY! So, roll out of bed and into our famous downtown shops for a great morning of fun and fantastic deals!
Look for the bright yellow flags by each participating store and bunches of yellow and orange balloons at each locatation! Participating stores will have maps and a listing of each business.
This highly anticipated event will feature:
- St Pete's largest Pajama Party
- More than 30 vendors in the BayWalk Plaza
- Amazing deals from all the downtown merchants, announced throughout the day
- Great music courtesy of DJ Bones
- Arts and Crafts Vendors
- Delicious food
- "Fish and Cut Bait" Contest with the opportunity to win lots of prizes
- Coloring Contest winners announced at 2pm
Come in your jammies and enjoy the fun all around downtown!
Sunrise Sale Location Map
click for printable PDF
Participating Members
American Stage * Ami Jewelers * Being * Bernie’s & Son Jewelers * Bruce Watters Fine Jewelery * Chappy's * Chico's @ BayWalk * City of St. Pete Tent * Daddy Kool Records * Daniel's * Florida Craftsmen * Gallerie Woo * Good Night Moon * Great Explorations * Green Bench Flowers * Happy Feet Plus @ BayWalk * hermanHOME @ BayWalk * Icing by Claire's @ BayWalk * In Search of Balance * Kahwa Espresso Bar * Kalamazoo Olive Company * LaCha * Mahaffey Theater * Messineo's Gourmet Market * Minuteman Press * MisRed @ 600 Block * Museum of Fine Arts * Muvico Theaters * Old Northeast Jewelers/Hess Fine Art * Paciugo Gelato & Caffe * RoCo Traders * Savannah's Cafe * Schakolad Chocolate * Seminole Florist * Shapiro's * Solomon Gallery * Talk of the Town * The Bag Store * The Hangar/Parkshore Grill/400 Beach * The Pier Aquarium * The UPS Store * Vladimir's Collection * Whim So Doodle * White House Black Market
BayWalk is Sunrise Central
This area will contain a VARIETY of booths from downtown organizations within the St. Pete Business Alliance, as well as participants from the Saturday Morning Market and local artists and include such fine businesses as: HeyMon Caribbean, Sassy Serving Designs, Fred's Finest Pet Treats, Mark Noll Designs, Eden's Nectar, Natural Sundae, Pretty Plants, Bill's Gourmet Market, Magnetic Jewelry for YOU and Your Pet, Butterpan Designs, Yanira Ramiera Jewelry Design, All the Craze, Pappardelle's Pasta, Jiana's Treasure Chest, Earth Pottery, Rich Rock, Unique Wine Glass Charms, Island Flavors and Tings, Gallery Woo, Miz Daisy's, Creative Clay, RoCo Traders, The Pier Aquarium, Nola Cafe, Mahaffey Theater, Great Explorations, American Stage, Minuteman Press and Muvico Theaters.
Music and more from DJ Bones
DJ Bones will be announcing hourly specials from participating businesses and there will be chances to win prizes, including weekend getaways!
Fish or Cut Bait Game
There will be a "Fish or Cut Bait" game where you try to get your "hook" into the pool of water for a chance to win Muvico tickets, Great Explorations tickets and other prizes donated by members of the Downtown Business Association. This event will cost you $1 per "cast" and will benefit the 16th Street Association and an at-risk children's program.
Coloring Contest
A coloring contest will also be available for ages 4-5, 6-7 and 8-9. You can pick up our "Crazy Cat Lady in Pajamas" coloring sheet at Muvico, the Pier Aquarium and Great Explorations and turn them back in to the same place you got them by July 15th. ALL of the returned coloring sheets will be displayed at BayWalk on Saturday, July 17th inside the former Hurricane Pass between 6:43 a.m. and 2:00 p.m. Winners will be announced at 2:00 p.m. and THREE great prizes will be awarded. For the winner of the 4-5 age group, a birthday party for 10 at Great Explorations; for the winner of the 6-7 age group, a birthday party for 10 at The Pier Aquarium and for the age group of 8-9, a birthday party for 10 at Muvico Theaters.
Pajama Program joins the Sunrise Sale
The Pajama Program was introduced to Saint Petersburg a few short years ago with the goal of locating various “Receiving Organizations” where children in need are living, such as shelters and group homes, while organizing local pajama drives and events to provide those children with new pajamas and new books.
Look for us at the Downtown Business Association's 37th Annual Sunrise Sale and Pajama Party July 17th at 6:43 AM, downtown St. Petersburg. Bring NEW pajamas and/or books to donate to the Pajama Program to the following locations: Being (4th Street location), Bernie & Sons Jewelers (in their new location on Beach Drive), City of St. Petersburg tent (outside of Chicco's at BayWalk), Florida Craftsmen (Central Avenue), Good Night Moon (across from Herman Home in BayWalk), or Talk of the Town (Second Avenue).
WEAR your jammies to the Sunrise Sale and receive extra discounts or gifts from participating merchants!
For further information, contact Susan Robertson, Advertising & Promotions Manager of The Pier; past president of the Beach Drive & Downtown Business Assoc. She may be reached at 727.821.6443, Ext. 18.
The Sunrise Sale is sponsored by the St Petersburg Downtown Business Association
Established in 1973, the Downtown Business Association is a non-profit membership association. Our members are organizations representing the arts, retail, restaurants, banking, utilities, city government and other various types of businesses with a common interest of promoting downtown St. Petersburg.
OFFICERS:
Tom Sexauer, Florida Fresh - DBA President
Tammi Simms-Powel, The SIMMS Team, ALVA International, Inc - DBA Vice President
Jessica Dwyer, Groupon - DBA Secretary
Kathy Carlson, First Bank - DBA TreasurerBOARD MEMBERS:
Terri Anderson, ReMax
Eileen Epright, St. Petersburg Times
Tom Hallis, Coldwell Banker
Diane Lyle, Good Night Moon
Greg McNutt, Ciminelli
Alvina Miller, Suntrust Bank
Susan Robertson, The Pier
Barry Rothstein, Tampa Bay Business Journal
Howard Rutherford, The Pier Aquarium
Kim Tyre, City of St. PetersburgSee a complete list of DBA Members
